
The Restoration Road is the title of a new book by author Mitch Kruse. Below are some early (and very rough) concepts I threw down as I was brainstorming ideas for developing the identity design that would be used to promote his new book and website. The client was looking for a “rich, elegant, and art deco style” design.

The wheel of a 1930 Duesenberg Torpedo Roadster was used as the primary shape. The hub of the wheel became a tunnel through which the road symbolically leads to spiritual restoration.
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A brushed silver surface was added, along with a leather textured background.

A style guide was also created for the identity.


The homepage and one of the inside page layouts are shown here. Eric Hall of EH Design built the website.



Hello, my name is Brad Thomas and I'm a graphic designer specializing in logo and identity design. This blog is where I share the process that goes on behind some of the projects I work on, as well as other design-related insights. Comments, questions, and project inquiries are all welcome. Thanks for stopping by.