I recently finished an identity design project for a church stewardship campaign called Release: Setting the Church Free. The image above shows a few of the logo revisions that occurred along the way. The final logo is on the bottom, right. The dove is symbolic of the Church being “released” into the nations.
The Letterhead and envelopes were printed first. The abstract watercolor background behind the logo is symbolic of the earth’s geography, but not intended to be exact. The idea was to present a global, rather than local release of the church. The sheet was flooded with ink, leaving only white paper for the dove showing through, which created a nice effect. They were printed 4 Color Process on 80 lb. Finch Fine Text, Bright White.
A 17 1/4″ wide x 22 1/2″ tall (unfolded) Brochure/Poster was also created for the campaign. It was folded like a newspaper page and placed in 9″ wide x 12″ tall, 6 mil plastic recloseable bags. This solution not only looked good, allowing the photos to be seen through the bag, but also fit well with the Release theme and saved quite a bit of money by not printing a traditional pocket folder to hold all of the additional campaign literature, DVD, etc…
Here’s the unfolded outside/poster.
And the unfolded inside/brochure.