Above are some of my original brainstorming sketches for a group of eye care professionals needing a new logo. The client wanted something clean, simple, and professional.
These are four concepts I presented. I was pretty excited about the potential for these designs, but the client thought they were a bit too “artsy”. I could understand where they were coming from with that, so we moved in a more conservative direction.
I ended up using the type treatment from design A and replaced the eyeball icon with the initials of the name of the business. Above is the final logo and color specifications.
Here is the final letterhead design. I learned a while back that whenever you present a letterhead design to a client, you should always put some text on the letterhead. It not only shows the proper margin sizes, but also makes for a much better prestentation.