The design criteria behind this project was medical, clean, streamlined, and incorporating the idea of “Medical Synthesis” in regards to medical device design and development services. MediSynthe offers complete product development – design, testing, and regulatory services. The idea behind the name is that they are developing “medical” device concepts and offering a streamlined product development service where all the parties are in one place and work together as an effective, efficient team, or “synthesis”. The “M” icon alludes to bone joints working together in harmony. Orhopaedic device development is a major area of focus for the company.