February 2nd, 2010
I recently finished an identity design project for a church stewardship campaign called Release: Setting the Church Free. The image above shows a few of the logo revisions that occurred along the way. The final logo is on the bottom, right. The dove is symbolic of the Church being “released” into the nations.
The Letterhead and envelopes were printed first. The abstract watercolor background behind the logo is symbolic of the earth’s geography, but not intended to be exact. The idea was to present a global, rather than local release of the church. The sheet was flooded with ink, leaving only white paper for the dove showing through, which created a nice effect. They were printed 4 Color Process on 80 lb. Finch Fine Text, Bright White.
A 17 1/4″ wide x 22 1/2″ tall (unfolded) Brochure/Poster was also created for the campaign. It was folded like a newspaper page and placed in 9″ wide x 12″ tall, 6 mil plastic recloseable bags. This solution not only looked good, allowing the photos to be seen through the bag, but also fit well with the Release theme and saved quite a bit of money by not printing a traditional pocket folder to hold all of the additional campaign literature, DVD, etc…
Here’s the unfolded outside/poster.
And the unfolded inside/brochure.
January 12th, 2010
Just got the newly released LogoLounge Master Library, Volume 1: 3,000 Initials & Crest Logos. I was looking forward to this new edition coming out because it contains the Maranatha Brand logo I designed awhile back. I find the LogoLounge books to be a valuable source of inspiration.
December 24th, 2009
Above are some of my original brainstorming sketches for a group of eye care professionals needing a new logo. The client wanted something clean, simple, and professional.
These are four concepts I presented. I was pretty excited about the potential for these designs, but the client thought they were a bit too “artsy”. I could understand where they were coming from with that, so we moved in a more conservative direction.
I ended up using the type treatment from design A and replaced the eyeball icon with the initials of the name of the business. Above is the final logo and color specifications.
Here is the final letterhead design. I learned a while back that whenever you present a letterhead design to a client, you should always put some text on the letterhead. It not only shows the proper margin sizes, but also makes for a much better prestentation.
October 24th, 2009
The design criteria behind this project was medical, clean, streamlined, and incorporating the idea of “Medical Synthesis” in regards to medical device design and development services. MediSynthe offers complete product development – design, testing, and regulatory services. The idea behind the name is that they are developing “medical” device concepts and offering a streamlined product development service where all the parties are in one place and work together as an effective, efficient team, or “synthesis”. The “M” icon alludes to bone joints working together in harmony. Orhopaedic device development is a major area of focus for the company.
October 23rd, 2009
Visual identity design for full-service auto detailing business. Logo, business card, and t-shirt designs were developed.
October 23rd, 2009
The goal of this identity design was to capture the essence of Spirit of Christ Community Lutheran Church, which is summed up in three simple words: Worship, Grow, Serve. Leadership and unity within the community were strong themes as well. The flame is symbolic of worship and the church being the light of the world as she goes out into the world to serve. The leaf represents both spiritual growth and sensitivity to the environment. The design is versatile, allowing it to be easily reproduced in a variety of print and digital applications. The style is clean and modern.
August 20th, 2009
I recently re-designed the cover for a book titled Christ In Y’all: Following Jesus into Community by Neil Carter. The main idea behind the book states:
Following Jesus is not a solitary activity. It is meant to be done in a community of believers. When the New Testament declares that “Christ in you” is the “hope of glory,” the Greek word for “you” is plural. So a better translation would be “Christ in Y’all, the hope of glory.” Christ in Y’all explains that the gospel, when fully understood, leads to community. It leads to the intimate fellowship of believers in Christ.
The new cover maintains the same core concept from the old book design, with Jesus at the center of community, but now has a cleaner and more professional style to it. In addition to re-designing the cover, I also created a new header image for the clients’ website and blog. The new vector-based design also translates well into a logo/icon for other print and web applications.
During the design process I also presented this layout design to the client as an option, but it was not selected for the final cover.
July 16th, 2009
Systemental is a business performance consultancy group based out of Fort Wayne, Indiana. I’ve been working with them on redesigning some of their core marketing materials, including their logo. The redesigned logo is more in line with the professional image the company would like to communicate to their clients. The swoosh, Inc., and raster effects, i.e. bevel-emboss and drop shadow were all removed. The heavy Bauhaus Bold font was replaced with another sans-serif font that is lighter, leaner, and cleaner. The ball icon was cleaned up, enlarged, and given more prominence in the layout since it is used to help communicate the two halves of the services Systemental provides: Technical Systems (System) + Philosophical Strategies (Mental) = Systemental.
June 9th, 2009
A friend of mine is part of a house church called The Potter’s Shed. They are planning some outreach events in the community and wanted to have a T-shirt designed that they could wear during those events. Isaiah 64:8 is a fitting passage for their ministry and provided the insight for the design: “Yet, O LORD, you are our Father. We are the clay, you are the potter; we are all the work of your hand.”
I started the process by breaking out the old pen & ink set to freehand the lettering. I drew up the shed with some pottery arranged in front of it to help make it into a potter’s shed. After I was finished with the ink drawings, I scanned them into Photoshop, imported them into Illustrator, vectorized the high-resolution images, did some tweaking, and added the colors.
May 30th, 2009
I know this illustration is pretty bleak, but droughts are bleak. Whether it’s physical, financial, or spiritual, droughts are not much fun. Death may not be the ultimate result of a drought, but it can sure feel like it when you’re going through one. Droughts are stark reminders of our frailty and the dependency we all have on external things to keep us alive. Aseity (self-existence) is an attribute only God Himself possesses and a drought is a powerful reminder of that reality. For in Him we live and move and have our being. -Acts 17:28
March 12th, 2009
This cover design was recently created as an outreach tool for Found and is offered through The Pocket Testament League.
March 4th, 2009
I recently received news that the Maranatha Brand logo design has been selected for inclusion in the new LogoLounge Master Library. It will be included in the inaugural book called Initials & Crests.
The Master Library series contains logo design work from creatives around the world and will be based on a series of books that will focus on a very specific logo design category:
• Initials & Crests
• Animals, Birds and Mythology
• Shapes and Symbols
• Nature and Food
• Arts and Culture (including transportation, sports and architecture)
The Initials & Crests edition will be the first book in the series to be published and will be out within the next year.
Here’s some background information about the Maranatha Brand design: Maranatha means “Our Lord is coming/has come”. The design depicts the returning Christ-King. The emphasis on the “M” not only stands for Maranatha, but also represents Christ’s physical body in which he will one day return. The “M” also illustrates clothing, which was the main product of the organization. The distressed appearance gives it an ancient, yet modern style.
The Maranatha Brand logo was one of the very first logos I ever designed, so I was excited to hear that is was chosen to go into the library.
February 16th, 2009
The final logo design that was chosen for the Mountain Park Community Church Kids ministry is bold, fun, and highlights spiritual growth as a journey and an adventure.