The Restoration Road is the title of a new book by author Mitch Kruse. Below are some early (and very rough) concepts I threw down as I was brainstorming ideas for developing the identity design that would be used to promote his new book and website. The client was looking for a “rich, elegant, and art deco style” design.
The wheel of a 1930 Duesenberg Torpedo Roadster was used as the primary shape. The hub of the wheel became a tunnel through which the road symbolically leads to spiritual restoration.
A brushed silver surface was added, along with a leather textured background.
A style guide was also created for the identity.