I recently finished an identity design project for a church stewardship campaign called Release: Setting the Church Free. The image above shows a few of the logo revisions that occurred along the way. The final logo is on the bottom, right. The dove is symbolic of the Holy Spirit/Church being “released” into the nations.
The Letterhead and envelopes were printed first. The abstract watercolor background behind the logo is symbolic of the earth’s geography, but not intended to be exact. The idea was to present a global, rather than local release of the church. The sheet was flooded with ink, leaving only white paper for the dove showing through, which created a nice effect. They were printed 4 Color Process on 80 lb. Finch Fine Text, Bright White.
A 17 1/4″ wide x 22 1/2″ tall (unfolded) Brochure/Poster was also created for the campaign. It was folded like a newspaper page and placed in 9″ wide x 12″ tall, 6 mil plastic recloseable bags. This solution not only looked good, allowing the photos to be seen through the bag, but also fit well with the Release theme and saved quite a bit of money by not printing a traditional pocket folder to hold all of the additional campaign literature, DVD, etc…
Here’s the unfolded outside/poster.
And the unfolded inside/brochure.
Tags: brochure, Christianity, freelance, graphic design, logo, poster, sermon series graphics, stationery suite
Hello, my name is Brad Thomas and I'm a graphic designer specializing in logo and identity design. This blog is where I share the process that goes on behind some of the projects I work on, as well as other design-related insights. Comments, questions, and project inquiries are all welcome. Thanks for stopping by.
Thanks Scott. Full bleed vs. no bleed was not a significant cost issue since it was printed on press and the final pieces had to be trimmed out anyway.
Looks great! Question: the full ink flood seems an expensive “extra” for the result. What was the premium over not doing it, and was nixing it ever discussed? I.e., did you have to seriously sell it, or did they catch your vision, cost be damned?