This was the first time I created an ambigram-style logo for a project. “An Ambigram is a typographical design or art form that may be read as one or more words not only in its form as presented, but also from another viewpoint, direction, or orientation. The words readable in the other viewpoint, direction or orientation may be the same or different from the original words.” I thought an ambigram would serve as an appropriate solution for a business offering psychological counseling services.  By definition, the word “vista” refers to a distant view, or an extensive mental view (as over a stretch of time or a series of events). The ambigram offers clarity from multiple directions and a greater depth of meaning. Two additional logo design concepts with accompanying icons are shown as well.